Zara ni kimwe mu bicuruzwa byamamaye byamamaye byamamaye ku isi.Uwashinze, Amancio Ortega, ni uwa 6 ku rutonde rw’abakire ba Forbes.Ariko mu 1975, ubwo yatangiraga Zara nk'umutoza mu majyaruguru y'uburengerazuba bwa Espanye, yari imyenda mito gusa iduka.Uyu munsi, Zara itazwi cyane yakuze imenyekana cyane ku isi yerekana imideli.Impamvu ituma zara ihindura burundu inganda zerekana imideli ni ukubera ko yaremye neza igitekerezo cy "imyambarire yihuse", reka turebe.
Zara yihuta yimyambarire "kuyobora" urugendo
Abashinze Zara bamye bizera ko imyambaro ari "ibicuruzwa biva mu mahanga" .Bigomba gukurwaho nyuma yigihembwe kimwe, ntibibitswe mu kabati igihe kirekire. Imyitwarire yabantu ku myambaro igomba kuba imwe ikunda ibishya kandi ikanga kera.Zara uburyo bukomeye bwo gutanga amasoko yavutse mubitekerezo bidasanzwe byimyambarire.Kandi ibi bitezimbere cyane "igihe cyo kuyobora" cyo kwishyura Zara.Zara irashobora gutsinda amarushanwa mugutangiza uburyo bushya kumuvuduko wihuse ukurikije imyambarire.
Muri kiriya gihe, ibicuruzwa byamamaye mpuzamahanga byamamaye muri rusange byari bigera ku minsi 120, mugihe igihe gito kuri Zara cyari iminsi 7 gusa, ubusanzwe iminsi 12.Ngiyo iminsi 12 ifatika.Hariho ingingo eshatu zingenzi muri iyi sisitemu: byihuse, bito, na byinshi.Ni ukuvuga ko uburyo bwo kuvugurura imiterere bwihuta, umubare wuburyo bumwe ni buto, kandi nuburyo buratandukanye.Zara burigihe ikurikira icyerekezo cyigihe, ibicuruzwa bishya bigera kububiko byihuse cyane, kandi inshuro yerekana idirishya ryerekana kabiri mucyumweru.Ibi birasa neza nibiranga "gushaka umuvuduko" mugihe cyibiribwa byihuse.
Kurugero, niba inyenyeri ifite imyenda imwe imenyekanye, Zara izashushanya imyenda isa mugihe cyibyumweru bibiri cyangwa bitatu hanyuma ihite iyishyira mumasuka.Niyo mpamvu Zara yahise iba ikirango cyamamaye cyihuta cyane.Ni ikihe? igishimishije kurushaho nuko kugurisha kwa Zara buri gihembwe biboneka gusa mububiko ibyumweru bitatu cyangwa bine.
“Urubura” rwa Zara rugenda rwiyongera.
"Ibicuruzwa bigoye kugura, bizarushaho gukundwa." Zara yahinguye umubare munini w'abafana b'indahemuka binyuze muri ubu "buke bwo gukora". "Uburyo bwinshi, ubwinshi", abaguzi bashaka kugura ibicuruzwa bishya bya shampiyona , bagomba gukomeza kwita kububiko, butuma Zara igera ku ntera mu rwego rwubukungu.Kandi ubwo buryo bwo kwamamaza bwubwenge kandi bushya bwatumye Zara ikura vuba mubucuruzi bwimyambarire ku isi.
Nyuma yaho, "imyambarire yihuse" yazamutse vuba kandi ihinduka nyamukuru mu nganda zimyambarire, bituma imyambarire yisi yose.
Reka nkumenyeshe uruganda rwimyenda
Imyenda ya AJZ irashobora gutanga serivisi yihariye ya T-shati, imyenda yo gusiganwa ku maguru, ikoti rya Purffer, ikoti rya Down, ikoti rya Varsity, tracksuit nibindi bicuruzwa.Dufite ishami rikomeye rya P&D hamwe na sisitemu yo gukurikirana umusaruro kugirango tugere ku bwiza bwiza nigihe gito cyo kuyobora umusaruro.
Igihe cyo kohereza: Kanama-24-2022