Zara ni kimwe mu bicuruzwa byamamaye byamamaye ku isi byamamaye cyane.Uwashinze, Amancio Ortega, ni uwa 6 ku rutonde rw’abakire ba Forbes.Ariko mu 1975, ubwo yatangiraga Zara nk'umutoza mu majyaruguru y'uburengerazuba bwa Esipanye, yari iduka rito ry'imyenda gusa.
Zara yihuta yimyambarire "kuyobora" urugendo
Abashinze Zara bahoraga bizera ko imyambaro ari "igicuruzwa cy’umuguzi" inzira.
Muri kiriya gihe, ibicuruzwa byamamaye mpuzamahanga byamamaye muri rusange byari bigera ku minsi 120, mugihe igihe gito kuri Zara cyari iminsi 7 gusa, ubusanzwe iminsi 12. Izi niminsi 12 ifatika.Hariho ingingo eshatu zingenzi muri iyi sisitemu: byihuse, bito, na byinshi.Ni ukuvuga ko uburyo bwo kuvugurura imiterere bwihuta, umubare wuburyo bumwe ni buto, kandi nuburyo buratandukanye.Zara burigihe ikurikiza ibihe byigihe, ibicuruzwa bishya bigera kumaduka byihuse cyane, kandi inshuro zerekana idirishya ryerekanwa bihinduka kabiri mubyumweru.
Kurugero, niba inyenyeri ifite imyenda imwe imenyekanye, Zara izashushanya imyenda isa mugihe cyibyumweru bibiri cyangwa bitatu hanyuma ihite iyishyira mubigega.Niyo mpamvu rero Zara yahise iba ikirango cyamamaye cyihuta cyane.Ikindi gishimishije nuko kugurisha kwa Zara buri gihembwe biboneka mububiko mugihe cyibyumweru bitatu cyangwa bine.
“Urubura” rwa Zara rugenda rwiyongera.
"Igicuruzwa gikomeye ni ukugura, niko bizamenyekana cyane." Zara yahinguye umubare munini w'abafana b'indahemuka binyuze muri iki "kibazo cyo kubura inganda."
Nyuma yaho, "imyambarire yihuse" yazamutse vuba kandi ihinduka nyamukuru mu nganda zambara imyenda, bituma imyambarire yisi yose.
Reka nkumenyeshe uruganda rwimyenda
Imyenda ya AJZ irashobora gutanga serivisi yihariye ya T-shati, imyenda yo gusiganwa ku maguru, ikoti rya Purffer, ikoti rya Down, ikoti rya Varsity, tracksuit nibindi bicuruzwa. Dufite ishami rikomeye rya P&D hamwe na sisitemu yo gukurikirana umusaruro kugirango tugere ku bwiza bwiza nigihe gito cyo kuyobora umusaruro.
Igihe cyo kohereza: Kanama-24-2022
