Kuki Zara ikunzwe cyane?

ZARA yashinzwe muri Espagne mu 1975. ZARA n’isosiyete ya gatatu y’imyenda nini ku isi kandi ni iya mbere muri Espanye. Yashizeho amaduka arenga 2000 yimyenda yimyenda mubihugu 87.

ZARA ikundwa nabantu bimyambarire kwisi yose kandi ifite ibishushanyo byiza biva mubirango byabashushanyo kubiciro biri hasi.

Amateka y'ibirango
Mu 1975, Amancio Ortega, umutoza, yafunguye iduka rito ry'imyenda ryitwa ZARA mu mujyi wa kure uri mu majyaruguru y'uburengerazuba bwa Esipanye. Uyu munsi, ZARA, itari izwi cyane mu bihe byashize, yakuze imenyekana ku isi.

Wibande ku mikorere ya ZARA
1. Ingamba zitandukanye zo guhitamo isoko
Ikirangantego cya ZARA gishobora gutandukanya isoko neza, icyangombwa nukuba hafi yibyo abaguzi bakeneye no guhuza umutungo wakarere. ZARA ni ikirango mpuzamahanga cyimyambarire yimyambarire hamwe "igiciro giciriritse nigiciro gito ariko giciriritse kandi cyiza". Ifata abaguzi buciriritse kandi benshi nkitsinda ryayo ryingenzi ryabakiriya, kugirango imyenda ihendutse ishobora kuba ihanze kandi nziza-nkimyenda ihenze cyane, kugirango ihaze abakiriya badakeneye gukurikirana imyambarire. Imitekerereze ikeneye gukoresha amafaranga menshi.
2. Ingamba zo gukora ku isi
ZARA ikoresha umutungo uhendutse wa Espagne na Porutugali hamwe n’akarere ka geografiya yo kuba hafi y’Uburayi kugirango igabanye cyane igiciro cy’ibicuruzwa n’ubwikorezi, kuzamura ubuzima bw’ibicuruzwa, no gusobanukirwa n’imiterere y’imyambarire ya JIT ku gihe, kugira ngo ishobore guha abakiriya ibicuruzwa byiza kandi bihendutse. impamvu nyamukuru.

3. Ingamba zo kwamamaza udushya
ZARA ifata "Made in Europe" nk'ingamba nyamukuru yo kwamamaza, kandi ikoresha neza ibyifuzo byabaguzi ko "Made in Europe" ihwanye nikirango cyo mu rwego rwo hejuru. Ingamba zayo zo kwamamaza zishingiye ku isoko ni imwe mu mfunguzo zo kwinjira ku isoko neza.
ZARA ifite abayishushanya barenga 400, kandi ikanashyira ahagaragara ibicuruzwa birenga 120.000 kumwaka, ibyo bikaba byavugwa ko bikubye inshuro 5 ibyo mu nganda zimwe, kandi abashushanya ibicuruzwa berekeza i Milan, Tokiyo, New York, Paris n’ibindi bigo by'imyambarire igihe icyo ari cyo cyose kugira ngo barebe imurikagurisha ryerekana imideli, kugira ngo bafate ibitekerezo by’ibishushanyo mbonera ndetse n'ibigezweho, hanyuma bigereranye kandi bigane itangizwa ry'ibintu by'imyambarire hamwe n'ibyumweru bitatu byuzuye, bikuzuzanya. Ivugurura rirashobora kurangizwa mugihe cyibyumweru bibiri. Igipimo cyo hejuru cyane cyo gusimbuza ibicuruzwa nacyo cyihutisha igipimo cyo kugaruka kwabakiriya basura iduka, kubera ko abaguzi bashizeho ishusho yingenzi ko ZARA ifite ibintu bishya igihe icyo aricyo cyose.

Reka nkumenyeshe uruganda rwimyenda
Imyenda ya AJZ irashobora gutanga serivisi yihariye ya T-shati, imyenda yo gusiganwa ku maguru, ikoti rya Purffer, ikoti rya Down, ikoti rya Varsity, tracksuit nibindi bicuruzwa. Dufite ishami rikomeye rya P&D hamwe na sisitemu yo gukurikirana umusaruro kugirango tugere ku bwiza bwiza nigihe gito cyo kuyobora umusaruro.